The LMA Process
A structured approach to building profitable and executable beverage programs.
Every restaurant is different. Liquid Margin Advisory follows a structured process to ensure each beverage program is tailored to the concept, staff, and operational flow of the restaurant.
🔹 STEP 1 Title 1. Discovery Body The process begins with understanding your restaurant’s concept, clientele, and current beverage program. Includes • Review of current cocktail menu • Review of wine list • Concept and guest profile analysis • Operational considerations 🔹 STEP 2 Title 2. Program Review Body Your current beverage program is evaluated to identify opportunities for improvement in both profitability and execution. Includes • Menu structure analysis • Pricing and margin review • Cocktail complexity evaluation • Staff workflow considerations 🔹 STEP 3 Title 3. Beverage Program Engineering Body A structured beverage program is developed specifically for your restaurant. Includes • Cocktail menu development • Drink specifications and measurements • Category structure design • Pricing alignment 🔹 STEP 4 Title 4. Training & Implementation Body Your team is provided with the tools and training needed to execute the program consistently. Includes • Bartender training materials • Cocktail execution guidelines • Wine knowledge basics • Staff reference materials 🔹 STEP 5 Title 5. Seasonal Updates Body The beverage program evolves over time to remain relevant and engaging for guests. Includes • Seasonal cocktail updates • Updated spec sheets • Menu refreshes
A System That Works NOW and Over Time
Liquid Margin Advisory is designed to create a beverage program that continues to perform long after the initial install. The goal is not just to create drinks, but to build a system that supports consistency, profitability, and long-term success.